About The Foundation
It was the wish of Richard and Ethel Herzfeld that, upon their deaths, their assets would be added to their Foundation dedicated to Wisconsin but with emphasis on the greater Milwaukee area. Since Ethel's death in 1997, the Foundation translated that wish into an investment of many millions of dollars in the community with more to come in the future.

Richard and Ethel lived in Milwaukee and on Pine Lake for most of their lives. Richard’s father was the founder of a company that bought and managed the Boston Store from 1906 to 1948. There, after serving in World War I and graduating from the University of Wisconsin – Madison, Richard worked his way up from stock boy in 1920 to president in 1940. Boston Store was sold to Federated Department Stores, Inc. in 1948. Ethel Ann Davis Herzfeld was born in Chicago and attended Milwaukee-Downer College. She received her B.A. degree from Wellesley College in 1920. Her mother, Emma J. Davis, resided on Marietta Avenue in Milwaukee.

Richard and Ethel were active in the Milwaukee community and contributed significant time and resources to enriching cultural life in the city. Sparked by a spirit of innovation and recognizing the need to adapt to an ever-changing world, both took a lively interest in all aspects of the greater Milwaukee area and ways to enhance the quality of life of its institutions and citizens.